Google May Filter Out Parts of Meta Descriptions if Misleading or Spammy
Google may filter out parts of meta descriptions if they are deemed them to be spammy or misleading. The post Google May Filter Out Parts of Meta Descriptions if Misleading or Spammy appeared first on...
View ArticleGoogle Decides if Specified Title Tag Should be Used For Ranking & SERPs
Title tag changes are complex for Google to process as they need to decide if they should use the title tag provided for ranking and in search results. The post Google Decides if Specified Title Tag...
View ArticleInclude Supporting Descriptive Content with Videos
From Google’s perspective, having a video by itself makes a page hard to understand in terms of its topical focus. Make sure you also add supporting descriptive content to help search engines...
View ArticleThere is No Direct Ranking Advantage to Including a Website’s Name Within the...
Google will automatically add a website’s branding to title tags when displaying pages in search results as it helps users to better understand the context of the page and displays the relevancy....
View ArticleNew Snippet Robots Meta Tags Aren’t Essential
You don’t have to implement the new snippet meta tags to appear in search results and in rich results. They are optional, and can be used to set things like maximum character counts, the size of image...
View ArticleIt should now be easier to experiment with page title generation
As of Summer 2021, page titles are no longer tied to individual queries but instead are tied to the page itself. With this in mind, John recommends trying out different approaches for title tags and...
View ArticleUsing emojis in page titles or meta descriptions will not harm (or help) SEO
Is it okay, from an SEO standpoint, to use emojis in website page titles or meta descriptions? John replied that it is ok to use emojis in your page titles and descriptions, but they may not all be...
View ArticleTitles shown in SERPs are based on the page and not the user query
The titles shown in search results on Google are based on the page itself and not the search query. If you notice that the title displayed in the SERPs is being changed between older and newer versions...
View ArticleYou can’t force Google to show a specific URL as a sitelink in the SERPs
Sitelinks are additional results that are sometimes shown below a search result in Google. John clarified that there are no meta tags or structured data that would force or recommend a specific URL to...
View ArticleSometimes, hyphens in keywords do matter (but, as always, it depends…)
Adding hyphens to keywords can, theoretically, change the meaning of that word or phrase. This is more common in some languages than others. Therefore, adding and removing hyphens can lead to things...
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